The COVID-19 pandemic has truly tested our productivity levels. Whether you thrive when working from home, or can’t manage to get a single thing done outside the office, there are simple things you can do to boost productivity in any environment. 1. Have a Designated Work Space If you’re already back at the office, you […]
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The world of social media is quickly moving to video. As if it weren’t obvious from channels like YouTube and the more recent TikTok taking over the internet, social video is here to stay. What started as just another social app popular among Gen-Z now has influence over many aspects of pop culture, from what
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How can you reach your audience in a digital world where consumers are sick of being sold to? Attract, convert, and delight your customers by incorporating an Inbound Marketing strategy for your business. Inbound marketing is a method that attracts potential customers to your brand through engaging content, while emphasising providing value and building trust,
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The world of Facebook advertising can seem overwhelming at first. With over 1,000 different targeting options, 11 objectives to choose from, and all the different ad formats available, it’s no wonder the internet is going crazy on how to crack the code to Facebook advertising. 1. Understand what goes into setting up an ad First
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If you live in the world of marketing, then you know that you can never get too comfortable in your know-how. And in light of the pandemic’s impact, shifting us into this new digital age, new trends are emerging faster than ever. If you’re looking to improve your marketing strategy for 2021, one thing is
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The art of podcasting has been on the rise for years now, but for beginners, the process might seem daunting. If you’re interested in using podcasting to promote your business, reach new audiences, or simply just for fun–this guide is for you. Why Start a Podcast? Podcasts are a great way to get your message
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Too often marketers and business owners forget that their targets are people, NOT numbers. But, you can’t expect to reach engaged customers without first identifying your Buyer Persona. “The concept of buyer personas is one of the most overlooked areas when it comes to a company’s marketing strategy. I can’t tell you how many times
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At GoViral, we’ve been practising and preaching inbound marketing for 10 whole years. You may or may not be familiar with this term, so we made sure to explain it to you. Inbound marketing is different from the traditional outbound marketing method. Do you know the difference? You can read more about it below and
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