Mariah Girouard

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Data to Decisions: How CMOs Can Turn Data-Driven Marketing Insights into Revenue Growth

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

Introduction: The Data and the Decision Gap, aka the Elephant in the Marketing Room Marketers are drowning in dashboards. No matter if it’s AI insights, CRM analytics, event metrics, you name it, they’re tracking it. But all that data means nothing when these same organizations are still squinting at the numbers instead of taking action. […]

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ROI Rewired: The New ROI Metrics Every CMO Should Track in Late-Stage 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

Introduction: Why Marketing ROI Matters More Than Ever Sure, “likes” and “followers” are cute, but they rarely pay bills. Digital marketing is more measurable than ever, but brands are too busy flexing vanity metrics like clicks, impressions, and follower counts. And, let’s be honest, vanity is one of the seven deadly sins for a reason;

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ROI Rewired: The 2025 Framework For Measuring Real Marketing ROI

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

Introduction: Marketing’s ROI Reset Marketing is getting a full-blown ROI makeover, and honey, it’s about time. Third-party cookies are just about phasing out, attribution models are reinventing themselves, and AI is spewing out data faster than Taylor Swift writes a song after a breakup; it’s safe to say the old ways of measuring success just

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The Era of Adaptive Campaigns: How AI Isn’t Just Smart, It’s Autonomous in 2025

AI & Emerging Tech Trends, Event Marketing, PPC & Paid Media /

Beyond Smart, Why Adaptive is the Next Frontier In the world of ad campaigns, “Set it and forget it” used to be the dream, and in 2025, it’s become the reality. Marketing magic is happening before our very eyes, and campaigns aren’t just following instructions; they’re autonomous. The next wave of marketing isn’t just about

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Revenue-Driven Marketing: Why 2025 Is the Year of Sales-Qualified Leads

Content Marketing, Event Marketing, PPC & Paid Media /

You’ve heard it in terms of friends, clothes, and maybe even lovers, but the phrase quality is better than quantity, is more than just a “wise” cliche; it’s true, especially when we’re talking leads. Analysts will try to tell you that numbers don’t lie, but that doesn’t mean that they don’t exaggerate. Companies are pouring

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Why Events Are Your Most Powerful Marketing Tool in 2025 and 2026

Content Marketing, Event Marketing, SEO & Organic Growth /

Introduction: Why Events Matter More Than Ever Let’s be real, in an increasingly digitized world, we’re all craving a bit of human connection, and consumers are no exception. Brands are screaming for attention in a sea of TikTok trends, Instagram ads, and endless email blasts, and audiences are drowning in digital noise. The scroll is

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Why AI is a Necessary Part of Your Marketing Strategy in 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing /

Let’s be real, if in 2025, you’re admitting that you don’t use AI in your marketing strategy, that’s like saying you still watch DVDs. Sure, it’s cute, it’s vintage, but it’s also wildly out of touch. Before, AI was an optional add-on, but now it’s the engine that drives campaign efficiency, hyper-personalization, and, of course,

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AI‑Powered Advertising at Scale: Your brand’s secret weapon in 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

Picture this: It’s the height of summer 2025, and artificial intelligence is the Wizard of Oz of all things advertising. Guess what? This isn’t a virtual reality, it’s the reality. Period. At the moment, the digital marketing landscape is undergoing a seismic shift that would make the Richter scale file for stress leave. Platforms like

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How to Rank in AI‑Powered Search Results with Generative Engine Optimization (GEO)

AI & Emerging Tech Trends, SEO & Organic Growth /

GEO? Never heard of her. As if the world needed another acronym, GEO stands for Generative Engine Optimization, and it refers to the practice of optimizing your content to be cited in AI-generated responses. Just as we’ve gotten the hang of optimizing content for search engines, now we have to add another thing into the

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Cookies Are Dead: Welcome to GoViral’s 2025 Playbook for First-Party Data

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media, SEO & Organic Growth /

There are no more cookies in the cookie jar, and no, we’re not talking about the fun kind. Third-party cookies are finally vanishing, but not to worry, the future of marketing isn’t crumbling with them. In fact, it’s looking smarter, more secure, and more strategic than ever. After years of delays, Google’s long-promised phase-out of

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