Mariah Girouard

AI‑Powered Advertising at Scale: Your brand’s secret weapon in 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

Picture this: It’s the height of summer 2025, and artificial intelligence is the Wizard of Oz of all things advertising. Guess what? This isn’t a virtual reality, it’s the reality. Period. At the moment, the digital marketing landscape is undergoing a seismic shift that would make the Richter scale file for stress leave. Platforms like […]

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How to Rank in AI‑Powered Search Results with Generative Engine Optimization (GEO)

AI & Emerging Tech Trends, SEO & Organic Growth /

GEO? Never heard of her. As if the world needed another acronym, GEO stands for Generative Engine Optimization, and it refers to the practice of optimizing your content to be cited in AI-generated responses. Just as we’ve gotten the hang of optimizing content for search engines, now we have to add another thing into the

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Cookies Are Dead: Welcome to GoViral’s 2025 Playbook for First-Party Data

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media, SEO & Organic Growth /

There are no more cookies in the cookie jar, and no, we’re not talking about the fun kind. Third-party cookies are finally vanishing, but not to worry, the future of marketing isn’t crumbling with them. In fact, it’s looking smarter, more secure, and more strategic than ever. After years of delays, Google’s long-promised phase-out of

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AI Video Personalization Made Simple: Tools for Snappy Clips

AI & Emerging Tech Trends, Content Marketing, Event Marketing /

Scroll. Swipe. Skip. These three words sum up user behavior in a nutshell, and no, it’s not just on their Tinder profiles. This applies to all forms of media but is especially true when it comes to video content. Gone are the days when longer means better. In a world where attention is the new

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Website UX Meets AI: Creating Micro-Journeys That Drive Conversions

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media /

In a world where people are vying to rise to social media stardom and TikTok has become a new profession, it’s easier than ever to get attention, but even harder to keep it. In many ways, the current digital landscape is like modern-day dating; with an endless display of all the fish in the sea,

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Interactive Storytelling in 2025: Next-Level Engagement through Digital Content

AI & Emerging Tech Trends, Content Marketing, Event Marketing, SEO & Organic Growth /

Content marketing has had a serious glow-up; the days of boring banner ads and static blog posts are over. Nowadays, it’s all about immersive, narrative-driven experiences centred around audiences. Sure, audience attention spans are tanking and the digital space feels more competitive and crowded than a Black Friday sale, but don’t panic, interactive storytelling is

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Hyper-Personalization at Scale: How AI is Revolutionizing Inbound Marketing in 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media, SEO & Organic Growth /

The world is changing fast, and the digital marketing landscape is changing along with it. In the ever-evolving digital landscape, consumers have increasingly higher standards, something we can all learn from when considering our dating history. Buyers are no longer responding to one-size-fits-all approaches to marketing; they want brands to read their minds and predict

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Google’s AI Search Updates: What Marketers Need to Know

AI & Emerging Tech Trends, Content Marketing, Event Marketing, SEO & Organic Growth /

Let’s face it: there’s nothing worse than putting effort into creating something and feeling the anticipation and excitement of putting it online, only to have it not be seen by anyone. It’s hard not to take it personally, but this has little to do with how good your content actually is and more to do

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