Mariah Girouard, Author at GoViral Digital

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Celebrating 15 Years of GoViral Digital: Exclusive Interview With Founder Belinda Filippelli

Fifteen years. That’s longer than most marriages last, longer than the lifespan of the majority of pets, and it’s a major milestone in the lives of humans who begin their smelly, hormonal journey into adulthood. It’s also longer than most businesses survive, with only 25% of businesses making it past fifteen years, and GoViral Digital is now one of them. To celebrate this major milestone, I sat down with GoViral Digital’s founder, Belinda Filippelli, to recap all that’s happened in the last decade and a half, and to discuss what’s in store for the digital marketing agency, including the launch of her new book.

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From Attribution to Prediction: The Rise of Predictive Revenue Marketing in 2026

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

The shift is clear: the next evolution of revenue marketing isn’t descriptive, it’s predictive. In this blog, we’ll break down everything there is to know about the rise of predictive marketing revenue in 2026 and how to ride the wave to next-level success.

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The Revenue-Led Marketing Organization in 2026: How Teams Must Evolve to Win

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

In this blog, we’re breaking down everything there is to know about marketing measurement in an AI-centric world. We’ll cover everything from AI-mediated marketing and ROI frameworks to case studies and next steps, because in 2026, competitive advantage comes from how well your marketing measures influence revenue, not how many tools it uses.

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Marketing Measurement in 2026: Proving ROI in an AI-Driven, Zero-Click World

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

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Brand Discovery & AI Advertising in 2026: New Frontiers for Growth and ROI

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

After establishing revenue systems, this post explores the emerging AI-powered advertising and discovery ecosystem, including conversational ads in AI interfaces, shifts in search behavior, and next-gen planning strategies for marketers in 2026.

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AI in 2026: Turning Intelligent Tools Into Strategic Advantage

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

Introduction: AI Isn’t the Future, It’s the Core of Modern Marketing Strategy It’s officially 2026, and this year the question won’t be whether your brand uses AI; it’ll be whether you’re using it well or letting it quietly run circles around your competitors. AI has officially graduated from a shiny experiment to a strategic backbone.

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The CMO’s 2026 Reset: 5 Revenue Systems to Have in Place Before Q1

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

While most teams are wrapping the year with reports and retrospectives, the smartest CMOs are quietly building their advantage. December isn’t a slowdown, it’s a setup. The difference between scrambling in Q1 and scaling with confidence comes down to what you lock in now: revenue systems powered by data, automation, and AI.

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Data to Decisions: How CMOs Can Turn Data-Driven Marketing Insights Into Revenue Growth

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

Introduction: The Data and the Decision Gap, aka the Elephant in the Marketing Room Marketers are drowning in dashboards. No matter if it’s AI insights, CRM analytics, event metrics, you name it, they’re tracking it. But all that data means nothing when these same organizations are still squinting at the numbers instead of taking action.

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Holiday Marketing That Actually Drives Revenue: How Smart Brands Turn Q4 Engagement Into Q1 Pipeline

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

Introduction: Holiday Marketing Has Changed, and So Has Holiday ROI Gone are the days when Q4 used to be one big, messy race to Black Friday glory. The holiday marketing game has officially gotten a glow-up. Nowadays, the smartest brands aren’t just chasing Cyber Monday clicks; they’re using holiday momentum to fuel a revenue runway

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ROI Rewired: The New ROI Metrics Every CMO Should Track in Late-Stage 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

Introduction: Why Marketing ROI Matters More Than Ever Sure, “likes” and “followers” are cute, but they rarely pay bills. Digital marketing is more measurable than ever, but brands are too busy flexing vanity metrics like clicks, impressions, and follower counts. And, let’s be honest, vanity is one of the seven deadly sins for a reason;

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