Two areas you as a business owner need to be focusing your energy is on are social search and customer retention. Social search has become the new way for people to find out more information on products and services, and those who have a strong social media presence will attract and retain customers more effectively. […]
Beyond Business Development – Keeping Customers Happy Read More »
One of the core roles of any business owner is to understand data because it informs decisions and can help predict your business’s growth. Before diving into the world of data, it’s important to set out your research objectives, the types of data you want to analyze, and how to interpret it for future decisions.
[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”429330″]2025 has started off with some pretty big changes in the social media and digital marketing space. From AI integrating itself into every aspect of our lives to social media scares, we only wonder what the next eleven months will look like. We’ll dive into the timeline behind the decision to ban TikTok,
What’s the Story with TikTok? Everything You Need to Know About the Ban Read More »
There’s a new social media platform in town…. It’s Bluesky. If you haven’t heard about the platform, it is a mixture of X(formerly Twitter,) and Instagram. Don’t worry because we will give you a complete overview of everything you need to know. Bluesky began in 2019 but became an independent company in 2021. Created as
Everything You Need to Know about Bluesky: A Complete Overview Read More »
It’s a new year. You’ve evaluated the past year and you want to shake it up this year. Since the emergence of AI, everything is moving ten times faster than previous years so staying ahead of the curve has never been more important. Planning and staying one step ahead of your competitors is the way
4 Marketing Strategies to Get Ahead in 2025 Read More »
As we close off another year, it’s a great time to reflect back on what has happened in the digital marketing and social media space. 2024 saw a rise in Artificial Intelligence, greater focus on community, personalization became more important to consumers than previous years, the boom of personal branding, and so much more. We’ll
The Top Digital and Social Media Marketing Trends in 2025 Read More »
There’s been a wide variety of trends in 2024 but one that’s recently emerged is voice search optimization. Voice Search Optimization is the process of improving your online presence so you can appear for voice search queries. With many voice assistants implementing into our day-to-day lives such as Apple’s Siri, Amazon’s Alexa, or Google’s Assistant,
The New Google: Voice Search Optimization Read More »
Christmas is just around the corner and as we near the end of the year, we think it’s a good time to reflect back on past Christmas campaigns and do a deep dive into WHY they nailed it. Christmas is a time full of nostalgia, childhood memories, warmth, gift-giving, and a reflective period of the
Case Studies: How Top Brands Nailed their Christmas Campaigns Read More »
While the holiday season is seen as a time for rest, festivities, and family time, businesses know it’s the busiest time of the year. From personalized email campaigns to deciding the ad spend for your PPC, there are plenty of decisions to be made ahead of the end of year reports. Don’t worry because we’ve
The Ultimate Christmas Guide to Holiday-Themed Marketing Strategies Read More »
Earlier this month, we spoke about the importance of lead generation for events to get the best results. Email marketing is considered one of the most effective ways for digital marketing because of its cost effectiveness, ability to customize and analyze results quickly and build relationships with your customers over time. In this blog, we’ll
A Guide to Email Marketing Campaigns That Convert Read More »
