How to Grow Your Brand’s Following on LinkedIn

Recently, LinkedIn decided that the Stories feature is not for their platform. The announcement to shut down the feature by the end of September was made on the company’s official blog on August 30th. 

Stories were first made famous by Snapchat, and soon Instagram, Facebook, and LinkedIn followed suit. Stories refer to short video content that automatically gets deleted after 24 hours. LinkedIn’s decision to remove Stories came after Twitter shut down its Fleets feature in July. 

In one year, LinkedIn tried different methods to boost promoting Stories feature to all users. They even published themed Stories curated by their own teams only to fill the Stories bar for the users. However, nothing helped push users to use the feature more often. The temporary nature of the feature was the reason users kept away from it. So they decided to ditch the feature. Instead, LinkedIn plans to pivot to short-form, rich interactive videos. They are also looking for ways to bring audio to their platforms with groups or events. This will give users more ways to connect with each other.

But, does all this mean that the Stories format, in general, is not popular anymore? The answer is NO! Video is taking over other social media platforms and should be an integral part of your social media strategy. Instagram recently announced that they are not a photo-sharing app anymore. Stories are getting hugely popular on Instagram while Tiktok is gaining traction for marketers. Seems like people want certain formats on certain platforms. All in all, it was a great experiment for LinkedIn. They know that Stories is not the way to go for them, but it also led them to re-focus their vision to find a tool that their users actually want to use to promote their services or products. 

But if Stories isn’t working on LinkedIn, then how to grow your brand’s following without it? While we wait for LinkedIn to launch their short-form video format, we bring you some tips that will help gain an edge and grow your business on the platform. 

Here are some expert tips on how to grow your brand following on LinkedIn:

Boost Credibility of Your LinkedIn Page

To stand out from the rest, your LinkedIn page needs to represent your brand in the best way possible. Professionals mostly rely on LinkedIn pages for acquiring brand information and having a weak LinkedIn page instantly makes the user lose interest in your company. Some of the best practices to drive growth to your page are:

  • Fill in all Company information

Did you know that a page with complete information gets 30% more weekly views? From logo, to key terms, and a call to action (CTA), don’t miss filling out any information.

  • Encourage people to follow

Push your first-degree connections to check out your page and follow it by sending out regular invites.

  • Engage in conversation

Join conversations on LinkedIn, invite others in, go on live chats, share @mentions of your company are a few ways that allows you to build a deeper connection with your audience. 

  • Leverage on your employees content

Take advantage of your employees’ content to drive traffic to your page by adding “My Company tab”. This not only gives your brand more credibility, but also lets your employees show their voice in their own way. 

Establish Thought Leadership

Want to know the quickest way to elevate your brand image? Posting thought leadership articles! Thought leadership has evolved from being a fluff piece that fills in your social feed to an influential factor in brand reputation. Thought leadership is a powerful way to connect with your audience through a consistent voice and vision. 

You can set goals and expectations for thought leadership and through views, you can witness an instant rise in your reputation, demand generation, market consideration and engagement. Make sure to check out Edelman’s Flywheel of Thought Leadership. It will help you create a thought leadership vision that catches the eye of executives and top decision makers. 

Increase Customer Engagement

Gone are the days of your generic sales pitch! B2B customers today want the brands to connect with them on a personal level. It is vital that you understand your buyer personas, and how your product/services are going to bring their problems to an end. 

If you are still unsure about your customers’ needs, you can consider hosting a LinkedIn event or a discussion which focuses on them, instead of your product/services. Straight from the horse’s mouth!

Show your creativity to stand out

Taking a page from the B2C playbook, B2B marketing is upping the game lately.  They are leaving no stone unturned to connect with the users on an emotional level to influence their decisions. 

To make people stop scrolling, you need to be creative, interactive and eye-catching. Carousel ads and Conversion ads give you the opportunity to create engaging content while showcasing your visual storytelling skills. Recycle your content to get the most out of it. Turning articles into videos or infographics is another fool-proof way to stick out.

Make most of LinkedIn Insights

If you are a marketer, you should make LinkedIn Reporting and Analytics your new best friend! Data is the best tool that tells how to harness the power of analytics and work around your marketing strategy. It helps you understand the effectiveness of your campaigns. It leads you in the right direction for achieving the best results in the future and how to stay ahead of the pack. 

Maximise Objectives with Ads

No social media strategy is complete without ads. To reap the most benefit out of content on LinkedIn, marketers are boosting it through paid promotion. In fact, 80% of B2B marketers invest in their content marketing strategy on LinkedIn.

Adding ads to your regular marketing strategy not only brings more traffic to your page but also drives the three components of inbound marketing: attract, engage and delight. Reports suggest that ads make brands look more professional and respectable.

Marketers need to be on their toes and keep themselves updated with the latest updates on different platforms. Your social media strategy should be aligned with these changes and keep evolving. This gives us more opportunities to grow and achieve more success than ever.


As the world of digital marketing continues to change and evolve to be more video-focused, make sure to stay current with the latest trends and keep your marketing strategy fresh. Sign up for our newsletter below to stay in-the-know.


How to Write a Script for Your Brand Promotional Video

So you’ve decided to make a promotional video for your brand? We approve! The first step is writing a really great script.  

Given that social video is dominating digital marketing trends in 2021, there’s no better time than now to use video to promote your brand. After all, customers can’t become interested in your brand if they don’t understand what you’re offering them or how it will help them. Videos are an excellent tool to educate potential buyers about your products and services in a fun, visual, and potentially interactive way. 

However, before you can even start creating your video, first you have to write the script. Not only is this an opportunity to collect your thoughts, but it also creates the blueprint to help guide the rest of your creation process. Your script needs to be concise, relevant, and attention-grabbing. This is essential. If your message in the script isn’t on point, no amount of post-production will be able to redeem your video. 

Many people feel the sweat drip from their brow when they hear they need to write. It doesn’t always come naturally, and even the best of writers sometimes struggle to find the words. But, if you find yourself staring at a blank screen for hours, the tips and tricks in this article might just help you break free of writer’s block. 

Getting Started

Before you dive into writing your script, there are some questions you should ask yourself that can help guide your messaging to better communicate with your audience.

1. Who is your target audience?

The key to any marketing or digital communication campaign is to know your target audience (also known as buyer personas) well. Is your target audience business owners, influencers, students, parents? Male or female? What do they do? How do they consume content?

Well, the tone, language, and visuals used in your video will need to be aligned to match their interests. The better you know your target audience, the easier it will be to write a script that will lead your viewers to take action. 

2. What does your target audience need?

Once you know who your target audience is, it’s time to define their needs. By identifying their problems, you can better portray how your product or service can meet their needs. 

3. What message do you want to send?

What do you want your audience to remember about your brand? What is the unique selling proposition (USP) of your product or service? What does your brand stand for? Does it offer a solution to their problems? What does your brand promise to do? 

Answering these questions should be the heart of your script. 

4. What comes next after watching the video?

No video is complete without a call to action (CTA). With no CTA, your audience will simply watch your video, then do nothing – you want to guide them to the next step in the buyer journey.

A few examples of a CTA would be “book an appointment,” “visit our website,” “subscribe to our channel,” etc. A clear CTA will not only help create a lasting impression on the minds of viewers but also provide instructions on what their next action should be. 

Now that your homework is done, it’s time to write your script. 

Here are some rules to write an engaging script for your promotional video. 

Outline Your Script

First and foremost, it’s important to structure your ideas in a logical way. The goal is to demand the viewer’s attention and make it last until the end of the video. So, always start with a catchy introduction, dig deeper with your message and finish with an impressive conclusion

A good script usually:

  • Addresses your audience’s issues/needs at the very beginning of the video so they relate to it and stop scrolling to watch further
  • Convinces your audience why you are the best solution to their problems and demonstrates what sets you apart from your competitors
  • Concludes with a CTA that leads the audience to take further action. Never forget that the end of the video is as important as the introduction

Pay Attention to the Opening Sequence

No doubt that there’s abundant content on the internet for audiences to consume. The world of social media is quickly moving to video, but you only have a few seconds to capture your viewers’ attention before they scroll on to the next video. Therefore, your opening sequence is important. 

Here are a few ways to get your audience interested:

  • Intrigue them with some suspenseful opening, reaction sounds, or captivating visuals
  • Ask them questions like “Did you know…,” “Have you ever..,” etc.
  • Start with some interesting yet unknown facts that are relevant to your brand

Tell a Story

Remember the goal of your video is not only to make the audience watch it until the end, but it also needs to be memorable. There’s a simple yet effective way to do it… through storytelling of course! Telling stories through videos helps make a brand more relatable and engaging for potential customers. Plus, who doesn’t like a good story?

Here are some tips to perfect your storytelling:

  • Make sure your video has a clear beginning, middle, and end so it is easy for your audience to follow.
  • Focus on emotions–the audience might forget the words in your script but they won’t forget how the video made them feel.
  • Write like how you speak to personalise your message and connect with the audience instantly. Don’t be afraid to be less formal. 

Add Visual Aids

Did you know that 85% of Facebook videos are watched without a sound? Visuals are equally important as your script and serve as a great tool to segment your video and keep your audience engaged. 

Your visual aids should be simple and informative. That being said, don’t force visuals in the video just for the sake of doing so. They should complement what the script is saying without distracting the audience. Try to write a script that naturally and seamlessly creates opportunities to use visuals. Never write the script first and then look for places to incorporate visuals. 

“Close” with a Call to Action

Writing a perfect intro is how you get your audiences intrigued about your product or service, but it could actually hurt your brand more if the video doesn’t have the right outro. If you don’t close your video correctly, the impact your video created won’t last, and the best outro is nothing but a good CTA

What do you want your audience to do after watching the video? What do you want them to walk away with? Whatever it may be, make sure to communicate it directly and clearly. 

Video marketing plays a major role in digital marketing in modern times, and writing a script for high-quality videos takes a lot of time and planning. But, now that you have the knowledge, you’re ready to go write scripts for some amazing videos. 


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10 Simple Ways to Improve Your Productivity

The COVID-19 pandemic has truly tested our productivity levels. Whether you thrive when working from home, or can’t manage to get a single thing done outside the office, there are simple things you can do to boost productivity in any environment.

1. Have a Designated Work Space

If you’re already back at the office, you probably already have this covered. But, for all of us still living the work-from-home life, this one is important.

At the beginning of the pandemic, home office was great! Taking calls in your sweatpants, finishing tasks from your bed, what could go wrong?!

The problem here is that your body will associate what you’re doing with the environment that you’re in. For example, if you’re working from your bed, your body will think it’s time to rest. If you’re working from a table or desk every single day, then that’s what your body and mind will be used to.  

GoViral Tip: Just like how having a dedicated workspace can help boost productivity, nothing gets us in the zone like turning on some binaural beats. Binaural beats are a perception of sound created by your brain that is claimed to induce the same mental state associated with a meditation practice, but much more quickly.

There are a ton of different playlists you can find on YouTube and Spotify, try this one!

2. Get Organised

Such a cliche, we know. But like it or not, it really is a key to success. So, buy that planner, get some sticky notes, or open your Google Calendar and take notes.

Keep a Tidy Space

Just as it’s important to have a designated working space, it’s just as important to keep it organised. No one likes being surrounded by a messy or uncomfortable environment, and one thing shown to boost productivity is making a space feel like your own. 

So, take 15 minutes and tidy up your office/table/room, or whatever type of space you usually work in. Organise your files (yes, even your desktop!). Get a couple of plants. Print motivational quotes or hang your favourite photos or fairy lights. Whatever makes you feel like you’re in a comfortable space of your own. 

GoViral Tip: Did you know you can group tabs in Google Chrome? This is one of our favourite shortcuts. Just right-click a tab, select “Add Tab to a New Group,” and bam, no more overwhelming feelings of a cluttered browser.

Time Blocking

One really effective method for organising your time and staying on task is blocking out your day. Before the end of each work day, open your planner, Google Calendar, or whatever you’re using, and start planning the following day by blocking out specific times for each of your tasks. 

Getting in the habit of time blocking will help you avoid those moments where you start a simple task at lunchtime, then look up at the clock and the day is over.

3. Create Habits

Humans love habits. We just work better if we know what to do. Therefore it is nice and so helpful to create your own little rituals.

Are you a journalist needing to stay on top of the latest news? Set an hour of undisturbed news-reading while enjoying your morning coffee.

Do you have some tasks you need to do every day? Set a fixed time when you will do it (remember time blocking?!).

Do you never remember to drink enough water throughout the day? Make a point to drink a full glass before your morning coffee.

It can be hard to get used to, but you will see that over time, these things will become second nature to you.

4. Set Realistic, Achievable Goals

When starting a new project, the finish line can seem so far out of reach. Don’t focus on that. Instead, break the whole project into smaller, achievable parts. 

For example, if your annual goal is to increase your social media following by 30% by the end of the year, determine how many followers you want to gain each month in order to achieve your bottom line. 

Not only does this method of celebrating little victories keep those involved motivated and excited, but it’s a great way to measure your progress and success while keeping your eye on the big picture.  

5. Know When to Ask for Help

I know it’s easy to forget sometimes, but we can’t do it all.

We humans often tend to feel the need to have control over everything. And despite what we might have been taught growing up, asking for help is not a sign of weakness. In fact, there is power and strength in knowing when help is needed. 

Trust your team, it’s what they’re there for! Communicate your tasks. See where other skill sets can give you a hand. If you’re a team leader, delegate. Hire people you know that are better than you in each activity and guide them.

For those working solo, look into forums and FAQs online. Reach out to influencers or experts in your field. You would be surprised at how many people are willing to help.

6. Brainstorming

Nothing cures mental block and sparks inspiration like a good team brainstorming session. 

No matter the task, whether it be content ideas, upcoming plans, strategy work, or even how you’re wanting to word a social media post for Facebook, take the time to sit down and talk things through with your team. 

For all you freelancers out there, you don’t necessarily need a team to brainstorm with. Even asking a friend with no experience in your work to take 15 minutes to sit with you as you talk something out can bring insights and clarity you might not have had otherwise. Trust us, give it a try.

7. Take Breaks

Believe it, or not taking a step away from your work can actually lead to higher productivity. 

You may feel that taking breaks will just result in wasted time, but taking even just 5-10 minutes to step away can help prevent burnout. 

We recommend taking at least one short break each day. So step outside, stretch your legs, grab a coffee, feel the sun, get some fresh air. Whatever you choose, giving your brain a rest will help you stay fresh for the rest of the day. 

8. Take Care of Yourself

During the height of working from home this past year, some of us picked up new hobbies while some of us binged Netflix and gained the “COVID 19.” It’s safe to say that the work-from-home life proved to be a test for our mental and physical health. 

One thing is for certain: when you take care of yourself on the inside, it reflects on the outside. So, prioritising diet and exercise is a must for keeping your mind on track and productivity levels at a high. 

Don’t worry, you don’t have to take on veganism and triathlons to be healthy. Taking control of your health can start in small ways like making sure you drink enough water, cutting out fast foods, dedicating yourself to 20 minutes of daily exercise, and making sure you get enough sleep.

9. Surround Yourself With Positive Energy 

Nothing can be more motivating than a positive team who’s got your back, and in turn, a negative and unsupportive person or team can be one of the most counterproductive parts of a job. 

A strong company culture is so important when it comes to how people think about their work. And when people feel good about where they work, the quality of work will come hand in hand. 

If you find your quality of work or mental health being hindered by a toxic work environment, we recommend fostering open communication with your team to talk about how things could improve. If you still don’t feel comfortable or you feel this conversation isn’t possible, it might be time to ask if the job is worth your mental health.

10. Know When to Unplug

Going along with taking breaks and taking care of your health, it’s essential to know when to take a step back from your work. 

If you’re a workaholic deemed with the constant anxiety that there’s always more to be done, we get it. But, constantly stressing about work after hours isn’t helping anyone. Finding your ideal work/life balance will help foster good mental health, a better attitude toward your job, and will ultimately lead to better productivity when you walk into your dedicated work hours. 

So, when you come home after a long day of productivity, don’t be afraid to unplug, be proud of what you’ve achieved, and recharge yourself to be ready for the next day.


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5 Things to Know When Learning Facebook Ads

The world of Facebook advertising can seem overwhelming at first. With over 1,000 different targeting options, 11 objectives to choose from, and all the different ad formats available, it’s no wonder the internet is going crazy on how to crack the code to Facebook advertising.

1. Understand what goes into setting up an ad

First things first, you have to know the different components of an ad.

Step #1: Set your Objective.

Your objective is the result you want to get from your ad, and selecting the correct one will help you meet your goals. Facebook currently has 11 different ad objectives you can choose from.

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalogue sales
  • Store Visits

Step #2: Select your Audience.

Ahhh, targeting. This is where things can get complicated. Facebook allows you to select dynamic targeting parameters for your ads such as age, location, language, interests, demographics, behaviors, and more.  

Step #3: Choose Ad Placement.

This is where you decide where you want your ad to be seen.  You can choose to allow Facebook to use automatic placements, or you can determine them yourself.

Some placements include News Feed, Instagram, Messenger, Audience Network, Video Feed, Stories, and more. You can even choose to target your ads to desktop or mobile devices based on what you know about your audience!

Step #4: Set your Budget.

This is where you decide how much you’re going to spend on your ad. First enter how long you want the ad to run, then you can enter a daily budget: an amount Facebook will allocate toward your ad each day; or a lifetime budget: an amount Facebook will allocate toward your ad throughout the entire time it runs. Learn more about the different ways to use your budget here.

Step #5: Format your Ad.

This is where you can get creative and choose what your ad is going to look like. Facebook offers a variety of ways you can play with the design of your ads with images, videos, and copy, which you can play with according to the ad placements you selected. 

After you’re satisfied with these 5 steps, now you’re ready to launch your ad! But, it’s important to understand…

2. There is no secret formula for success. 

After launching your ads, you’re not quite done yet. Unfortunately, success in Facebook advertising is not black and white. We often see many businesses new to Facebook ads get discouraged when they don’t hit conversion goals immediately. Well, we’re here to tell you this is normal. With all the different options for targeting, formatting, budgeting, and so on, it’s impossible to know what’s going to work without testing.

Be prepared to play around with different targeting, ad copy, images, and placements until you find what works for your audience. There’s a lot that goes into it! But, one step that will make launching successful, converting Facebook ads will be way easier is identifying your buyer personas. This will give you the best possible understanding of what your audience might be looking for, and how to reach them through your targeting.

A/B Testing

A/B testing allows you to run multiple different ads under the same campaign while directly comparing results. You can compare different images, headlines, copy, placements, and even targeting, and Facebook will show you what your audience responds to more! Trust us, this is a game-changer.

In summary, you need to constantly be testing, measuring, and optimising your ads. You can’t simply launch some to the world and leave them for a week. Well, unless you want to waste a lot of money.

3. Use retargeting.

Ever heard the theory that on average, a customer needs to see an ad at least three times before they convert? Retargeting new ads to people who have already engaged with your brand is one of the biggest missed opportunities we see for people new to Facebook Ads. 


Facebook allows you the option to retarget ads to people who have already clicked on your ad, liked your page, visited your website, etc by setting up Custom Audiences

For example, if someone clicks on one of your ads leading to a blog post on your website, they can be filtered into a custom audience of people who have taken similar action. Next time you run an ad, you can make it sales-focused and target it to all of the people in your custom audience. 

Guess who’s going to be more willing to buy from your brand? Someone who has never seen or heard of your brand before, or someone you have already reached through your content? See where we’re going with this?

Using content marketing and retargeting features are how you turn clicks into real conversions and sales.

4. Determine a good method of tracking your ads.

Take it from us, it’s really easy to start playing around with different types of ads, tweaking small things here and there, and then all of the sudden you see a change and don’t know what started working. 

How do you know if your ad is really working? Well, it depends on what your goal is (more on this in another article soon). Luckily, Facebook Ads Manager has a ton of built-in Ads Reporting tools that allow you to create, customize, export, share and schedule reports on your ad performance based on a set of parameters that you choose. You can look at how many clicks an ad gets, how many impressions it left, cost per click, and tons more. If this is too overwhelming at first, AdEspresso is a great tool to help analyze your campaigns.

5. Always be ready to learn.

“Always be learning” is actually one of GoViral’s 8 Company Ethos (Check out the full list here). It’s important to never be stagnant in your know-how, because if one thing is for certain, it’s that the latest trends and rules of digital marketing are constantly changing-and Facebook advertising is no different. Facebook is constantly refining and changing its rules, policies, and algorithms, adding new functions to Ads Manager, etc.

For example: Recently, Facebook posted that they will be putting a greater emphasis on building community through Facebook Groups. We wouldn’t be surprised to see the addition of advertising for Facebook Groups sometime in 2021.

To keep up with the latest changes, we recommend setting Google Alerts, following Facebook Community for real-time updates, and subscribing to newsletters from trusted sources. Some of our favorites are Social Media Examiner, and Hubspot

 

So, be patient, be willing to try new things, and always be ready to learn.


Are you interested in leveraging Facebook ads for your business? Contact us below for help.

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5 Biggest Content Trends for 2021

If you live in the world of marketing, then you know that you can never get too comfortable in your know-how. And in light of the pandemic’s impact, shifting us into this new digital age, new trends are emerging faster than ever.

If you’re looking to improve your marketing strategy for 2021, one thing is certain: consumers want to be educated and supported through their buying journey more than ever before, instead of just being sold to. That’s why content still plays an essential role in building strong customer relations and raising the customer experience to the next level. 

Here are some of the biggest content trends changing the game in 2021.

1. Leverage Video Content

Fundamentally, people still prefer video to all other forms of content when learning about new products and services. More specifically, 50% of online shoppers claim videos have supported their decision to choose a specific brand, product, or service. On the other hand, even 55% of people who shop in stores have admitted to watching videos before actually going to complete a purchase. 

In fact, social apps have been making a shift toward more video-heavy content for quite some time now. We’re seeing more and more video-based apps, such as TikTok, and even other social apps we know and love incorporating more and more ways to use videos, such as the addition of IGTV and Reels on Instagram.

If you’re unfamiliar with Reels, they’re a very TikTok-esque feature on Instagram that allows users to create short, 15-30 second videos. It’s great for showing off new products, establishing brand authenticity, filming behind-the-scenes content, and doing tutorials in an easy-to-consume way, and the list goes on and on! Because this is a fairly new feature, Instagram pushes out Reels content like crazy, constantly being shown on the Explore Page and users’ feeds.

Here are some tips for increasing engagement on your TikToks and Reels:

  • Use trending sounds.
  • Keep up with the latest hashtags and trends being used, such as fun filters and transitions.
  • If you’re speaking, add closed captions. It helps keep your audience’s attention and makes your content way more user-friendly. 
  • When posting reels on Instagram, always choose to post them on your regular grid as well as the reels section to ensure the algorithm pushes your content as much as possible.

Another aspect of social video to make sure you try to use live videos. Live videos have been found to be viewed three times more than traditional videos. Most social channels have the option to go live now, so don’t be afraid to try it out. And remember that these videos don’t have to be perfect. Oftentimes, your audience will appreciate real-time and non-edited content, as it can be more human and overall relatable.

2. Create Dynamic Stories

If you have eyes, you know that stories aren’t anything new. However, they’re becoming more and more essential to your social media strategy. Not only are we seeing more and more apps we know and love like LinkedIn and Twitter integrating stories into their platform, but also endless creative opportunities.

Here are just some ideas you can use for your stories:

  • Create a poll or quiz
  • Share your most recent In-feed posts
  • As your followers a question
  • Create a countdown to a product launch or big announcement
  • Do story-takeovers to show your followers a behind-the-scenes look at what you do

Especially considering that you can now schedule stories in advance on many platforms like Facebook, there’s really no excuse to be neglecting stories in your marketing strategy in 2021.

3. Build Content Communities

Coming out of 2020, it’s safe to say we’re all familiar with the term “alone together.” Amidst the COVID-19 pandemic, everyone around the world sought out community online, leading us to our next content trend of 2021: Content Communities.

The rise of popularity with apps such as (yes, we’ll say it again) TikTok, and Clubhouse, have led to more and more niche communities surfacing online. If you’re a clothing brand looking to expand your reach online, maybe you start using #FashionTikTok on your videos and interacting with similar content. If you’re a subject matter expert on, let’s say, blockchain technology, you can start your own room in the Clubhouse app and invite people to hear what you have to say and engage. If you’re an e-commerce business selling health supplements, you can start a private Facebook group to share exclusive content with group members, and encourage them to interact within the group.

All of these examples, when used consistently, will help frame you as an expert in your field, lead to trusted followers, and eventually consistent conversions. Really, the opportunities are endless. 

4. Take Advantage of Podcasts

Podcasts have taken the world by storm over the past few years, and they’re only getting bigger.  According to the Statista reports, in the last decade, the number of people listening to podcasts has nearly tripled. In fact, 2021 is already seeing the highest number of listeners, holding the record for hours spent listening to podcasts with 15 billion hours compared to 12 billion just two years ago. A majority of the people who were part of the survey explained they mostly listen to podcasts to learn something new and get inspired. On the other hand, the research also showed that more and more people are not just listening but also engaging with the podcasts.

Podcasting is a great way to advertise your brand, reach new audiences, promote your expertise, or even to just talk about your passion. Making your own podcast is pretty simple, we even created this Intro to Podcasting Guide to help you get started. Check it out to start planning out how you can use podcast content as a part of your marketing strategy!

5. Repurposing Content Across All Channels

If you haven’t gotten it by now, there are endless opportunities, platforms and creative methods of sharing content online, but one easy way to make sure your content is seen is actually quite simple: repurpose your content across all your social media channels! 

Examples of repurposing content:

  • Cut short clips from webinars or live videos and repurpose them into shorter videos.
  • If you post a blog, share some short bullet points from it in your story.
  • If you post a TikTok, share it on your Instagram story.
  • If you plan on going live, make a story about it, or even make a Facebook event to build traction. 

See what we’re doing here?

Well, there you have it–GoViral’s favorite new content trends for 2021. If you want your content to stay relevant, concentrate your efforts on incorporating these trends into your digital marketing strategy. Regardless of your business being B2B or B2C oriented, bear in mind that you can use any of these trends, in both cases, to gain a competitive advantage in 2021.


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