AI & Emerging Tech Trends

Facebook & Instagram Subscriptions Feature: How to Make the Most of It

In 2020, Facebook released the Subscriptions feature, which helps individuals and brands better connect and engage with their followers. Instagram followed a year later based on the same model, but so far, it’s being tested only in the United States. It’s only a matter of time until Instagram releases the feature in other countries, so

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How to Use Social Media Scheduling Tools to Save Time and Work Smarter

You’ve created your buyer personas, decided on content pillars, and planned your calendar of social media posts. But how do you make use of social media scheduling to share your content with the world? Sure, you can share each post in your social media calendar manually. For some posts this makes sense.  But often there’s

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Into the Metaverse: Understanding Facebook and Instagram in the Age of Meta

Social media is always evolving, and the arrival of Meta signals sweeping change and a fundamental restructuring for a very different future. As a digital marketer, what do you need to know? What Is the Metaverse? In October 2021 Mark Zuckerberg announced the consolidation of Facebook and related products—including Messenger, Instagram, and WhatsApp—into a new

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