Case Study: Coca-Cola Canada
See Us in Action
How we helped Coca-Cola stand out and drive results for one of their largest global launches
Flavored Diet Coke was launched in Vancouver, Canada in February 2018 as part of a national rebrand by Coca-Cola. The new flavors were Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime and were introduced alongside a new, slimmer can for all Diet Coke varieties.
When Coca-Cola Canada noticed a shift in consumer preference toward Coke Zero, the team knew it was time to reignite excitement around the Diet Coke brand. To capture attention and reestablish Diet Coke’s relevance among young, urban consumers, Coca-Cola partnered with GoViral to launch a bold, flavour-forward campaign in Downtown Vancouver, introducing the new lineup of Diet Coke Flavours through a multisensory event experience.
The campaign blended Event Marketing, PPC Advertising, and Content Strategy to spark curiosity, drive sampling, and connect with the next generation of Diet Coke drinkers.
Objectives
Reposition Diet Coke as a lifestyle choice for a younger, trend-driven audience.
Launch four new flavours through an interactive city-centre experience.
Increase brand consideration and reduce cannibalization from Coke Zero.
Capture first-party data for remarketing and long-term engagement.
The Results
The Strategy
Building the Buzz
Pre-launch teasers ran across Meta, Google, and YouTube, featuring eye-catching visuals of the new flavours with updated campaign taglines, such as: “New Flavours. Same Iconic Attitude.” and “because flavour has a new crew.”
Geo-targeted PPC ads around Vancouver’s entertainment and shopping districts achieved a 10.2% CTR, driving traffic to a pre-registration landing page.
Local influencers received personalized “Flavour Drop Kits” to unbox on social media, generating 2.4M impressions pre-event.
The Downtown Flavour Lounge
GoViral transformed an open-air space in Robson Square into the Diet Coke Flavour Lounge, a pop-up where guests could sample new flavours, create custom cans, and share moments at branded photo stations.
On-site digital screens displayed a live social wall, showcasing attendees’ posts using #ChooseYourFlavour.
Integrated QR codes connected each tasting station to a digital quiz (“Which Flavour Fits You?”), driving engagement and first-party data capture.
Post-Event Amplification
A high-impact recap video featuring real-time user reactions went live on Meta and YouTube, reaching over 500K viewers within the first week.
Remarketing campaigns targeted event visitors and video viewers with exclusive offers on delivery apps, reinforcing brand recall and purchase intent.
Follow-up content emphasized the message: Diet Coke isn’t competing — it’s redefining refreshment.
What Our Client Had To Say About The Launch
Working with Lauren and her team was an incredible experience. From the very start, they understood our vision for the Diet Coke Flavours launch, to re-energize the brand and reconnect with younger audiences in a meaningful way.
Her creativity, strategic thinking, and genuine passion turned the Vancouver event into something unforgettable. It wasn’t just a launch, it was a full-scale experience that got people talking online and offline. Lauren made it happen seamlessly, and the results spoke for themselves.
Kendall Bell
General Manager for Coca-Cola Canada Bottling BC
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