PPC & Paid Media

Introduction: The Data and the Decision Gap, aka the Elephant in the Marketing Room Marketers are drowning in dashboards. No matter if it’s AI insights, CRM analytics, event metrics, you name it...

Introduction: Why Marketing ROI Matters More Than Ever Sure, “likes” and “followers” are cute, but they rarely pay bills. Digital marketing is more measurable than ever, but brands are too busy...

Introduction: Marketing’s ROI Reset Marketing is getting a full-blown ROI makeover, and honey, it’s about time. Third-party cookies are just about phasing out, attribution models are reinventing...

Beyond Smart, Why Adaptive is the Next Frontier In the world of ad campaigns, “Set it and forget it” used to be the dream, and in 2025, it’s become the reality. Marketing magic is happening before our...

You’ve heard it in terms of friends, clothes, and maybe even lovers, but the phrase quality is better than quantity, is more than just a “wise” cliche; it’s true, especially when we’re talking leads...

Picture this: It’s the height of summer 2025, and artificial intelligence is the Wizard of Oz of all things advertising. Guess what? This isn’t a virtual reality, it’s the reality. Period. At the...

There are no more cookies in the cookie jar, and no, we’re not talking about the fun kind. Third-party cookies are finally vanishing, but not to worry, the future of marketing isn’t crumbling with...

In a world where people are vying to rise to social media stardom and TikTok has become a new profession, it’s easier than ever to get attention, but even harder to keep it. In many ways, the current...

The world is changing fast, and the digital marketing landscape is changing along with it. In the ever-evolving digital landscape, consumers have increasingly higher standards, something we can all...

One of the core roles of any business owner is to understand data because it informs decisions and can help predict your business’s growth. Before diving into the world of data, it’s important...

It’s a new year. You’ve evaluated the past year and you want to shake it up this year. Since the emergence of AI, everything is moving ten times faster than previous years so staying ahead of the...

As we close off another year, it’s a great time to reflect back on what has happened in the digital marketing and social media space. 2024 saw a rise in Artificial Intelligence, greater focus on...

Christmas is just around the corner and as we near the end of the year, we think it’s a good time to reflect back on past Christmas campaigns and do a deep dive into WHY they nailed it. Christmas is a...

While the holiday season is seen as a time for rest, festivities, and family time, businesses know it’s the busiest time of the year. From personalized email campaigns to deciding the ad spend for...

Many of our clients at GoViral come to us to help with lead generation for their big events they’re attending. Over the last four years, we’ve worked with our long-term client, Jabra, getting them the...