Gen Z is entering adulthood, and their buying power will soon become the largest of any generation. But Gen Z’s habits, and especially their relationship to technology, diverge widely from Millenials, Gen X, and Boomers. What do you need to know to market to this group successfully? Generation Z was born in the late 1990s […]
5 Tips for Marketing to Gen Z Read More »
At GoViral our marketing work is built on a solid foundation: the buyer journey. Website tools like cookies, pop-ups and widgets can help you meet your buyers where they are, but too many websites today do too much. Fortunately, there’s a way to stop annoying your customers. Keep the buyer journey front and center when
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[vc_row][vc_column width=”1/1″][vc_column_text]Too often marketers and business owners forget that their targets are people, NOT numbers. But, you can’t expect to reach engaged customers without first identifying your Buyer Persona.[/vc_column_text][vc_column_text]The concept of buyer personas is one of the most overlooked areas when it comes to a company’s marketing strategy. I can’t tell you how many times
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