customer lifetime value Archives

ROI Rewired: The New ROI Metrics Every CMO Should Track in Late-Stage 2025

AI & Emerging Tech Trends, Content Marketing, Event Marketing, PPC & Paid Media / Mariah Girouard

Introduction: Why Marketing ROI Matters More Than Ever Sure, “likes” and “followers” are cute, but they rarely pay bills. Digital marketing is more measurable than ever, but brands are too busy flexing vanity metrics like clicks, impressions, and follower counts. And, let’s be honest, vanity is one of the seven deadly sins for a reason; […]

ROI Rewired: The New ROI Metrics Every CMO Should Track in Late-Stage 2025 Read More »

ROI Rewired: The 2025 Framework For Measuring Real Marketing ROI

Introduction: Marketing’s ROI Reset Marketing is getting a full-blown ROI makeover, and honey, it’s about time. Third-party cookies are just about phasing out, attribution models are reinventing themselves, and AI is spewing out data faster than Taylor Swift writes a song after a breakup; it’s safe to say the old ways of measuring success just