When it comes to distinguishing your brand, having an appealing visual identity and logo surely helps, but what also matters is your brand voice. In order to make your business stand out from the rest and connect with your target market, establishing a brand voice and using it consistently in your marketing strategy is vital. […]
The Importance of Brand Voice Read More »
A common question among marketers: how far in advance should I advertise an in-person event? When should I start using my PPC advertising budget? At GoViral we’re committed to learning from experience, so let’s take a look at the numbers from three recent events. When Should I Start Advertising an In-Person Event? Over the past
GoViral Case Study: Timing PPC Campaigns for In-Person Events Read More »
Building brand awareness and connecting to customers online requires a holistic approach. Practicing social listening is just as important as creating meaningful content. In this blog post, we will introduce you to this topic and give you some tips on how you can get started on improving your brand through social listening. What is Social
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Gen Z is entering adulthood, and their buying power will soon become the largest of any generation. But Gen Z’s habits, and especially their relationship to technology, diverge widely from Millenials, Gen X, and Boomers. What do you need to know to market to this group successfully? Generation Z was born in the late 1990s
5 Tips for Marketing to Gen Z Read More »
At GoViral our marketing work is built on a solid foundation: the buyer journey. Website tools like cookies, pop-ups and widgets can help you meet your buyers where they are, but too many websites today do too much. Fortunately, there’s a way to stop annoying your customers. Keep the buyer journey front and center when
How Not to Annoy Your Customers on the Buyer Journey Read More »
At GoViral Digital we’ve been dedicated to performance-based, brand love marketing for more than ten years. Now we’re excited to introduce a specialized team within our ranks focused on blockchain technology – GoViral Blockchain. Our GoViral Blockchain team helps clients seeking to develop blockchain solutions and bring them to market. Blockchain, you say? GoViral is
Introducing GoViral Blockchain Read More »
Social media is always evolving, and the arrival of Meta signals sweeping change and a fundamental restructuring for a very different future. As a digital marketer, what do you need to know? What Is the Metaverse? In October 2021 Mark Zuckerberg announced the consolidation of Facebook and related products—including Messenger, Instagram, and WhatsApp—into a new
Into the Metaverse: Understanding Facebook and Instagram in the Age of Meta Read More »
Every time you use your mobile device, you swipe through countless paid ads and branded posts. Most of them you don’t even notice, but some ads stick with you. What’s their secret? Often the secret lies in personalized marketing. These ads are not created specifically for you, but they seem personalized because they are created
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With so many social media platforms, one surefire way to expand your online presence is influencer marketing. There is no one-size-fits-all approach to influencer marketing, but you could make it work for your business with proper research and planning. What is Influencer Marketing? When an influential person known as an influencer collaborates with a business
An Introduction to Influencer Marketing Guide Read More »
Too often marketers and business owners forget that their targets are people, NOT numbers. But, you can’t expect to reach engaged customers without first identifying your Buyer Persona. “The concept of buyer personas is one of the most overlooked areas when it comes to a company’s marketing strategy. I can’t tell you how many times
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