What’s the deal with NFTs? You may have heard “non-fungible tokens” defined as digital artwork, but the applications of NFTs are so much greater. Here we explain what NFTs are, and how you can include them in your marketing strategy. What is an NFT? NFT stands for non-fungible token. No, it doesn’t have anything to […]
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Gen Z is entering adulthood, and their buying power will soon become the largest of any generation. But Gen Z’s habits, and especially their relationship to technology, diverge widely from Millenials, Gen X, and Boomers. What do you need to know to market to this group successfully? Generation Z was born in the late 1990s
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Humans are visual creatures, and the look and feel of your marketing content is critical to its success. Here we outline our top 10 best practices for graphic design. What Is Graphic Design? Graphic design is the use of artistic elements such as images and text to communicate ideas visually. Successful graphic design connects with
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Every time you use your mobile device, you swipe through countless paid ads and branded posts. Most of them you don’t even notice, but some ads stick with you. What’s their secret? Often the secret lies in personalized marketing. These ads are not created specifically for you, but they seem personalized because they are created
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[vc_row][vc_column width=”1/1″][vc_column_text]As a marketer, choosing which social media channel to focus on is always a puzzle. Many are left scrambling their heads with a multitude of doubts like “Where do I start?”, “Which platform gives me the best ROI on my efforts?” or “Is one platform better than the other?” While asking questions about
What’s better for your business: Facebook or LinkedIn? Read More »
[vc_row][vc_column width=”1/1″][vc_column_text]The world-famous shopping weekend – Black Friday and Cyber Monday – has always been an excellent opportunity for businesses to maximize profits. Along with boosting your revenue, it is also an opportunity to build brand awareness and visibility. However, it can be challenging to get noticed when you are practically competing against every other
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