social media updates Archives

What’s the Story with TikTok? Everything You Need to Know About the Ban

Content Marketing, SEO & Organic Growth / Niamh Mannion

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”429330″]2025 has started off with some pretty big changes in the social media and digital marketing space. From AI integrating itself into every aspect of our lives to social media scares, we only wonder what the next eleven months will look like. We’ll dive into the timeline behind the decision to ban TikTok, […]

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The Rise and Fall of Threads

Content Marketing, SEO & Organic Growth / Niamh Mannion

Threads is hanging on by a thread, LITERALLY. Threads emerged as the hot new app, launched on the fourth of July, 2023 and was presumed to be the app to be on. Similar to X, formerly known as Twitter, Threads is a text-based platform where content creators and businesses could connect and discuss topics and

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Paid Ads: 7 Key Metrics to Track for a Successful Strategy

Content Marketing, Event Marketing, PPC & Paid Media / Niamh Mannion

Tracking metrics for a successful strategy is just as important as tracking your steps. Tracking our steps and eating healthier to get fit means we are looking after our body. Just like our body, we need to track metrics in our business to make sure it has a healthy input of money and output of

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The Age of Personalization: Personalization Marketing Gone Wrong.

Content Marketing, SEO & Organic Growth / Niamh Mannion

Hey… you… yes you. We’ve been waiting for you. If you’ve watched the series “You”, you know Joe’s fascination with finding his one true love and goes as far as stalking them to find out everything about them. Much like Joe, businesses gather information and data on their customers to adjust their personalization efforts. However,

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Authenticity is in, Artificiality is out.

Content Marketing, SEO & Organic Growth / Niamh Mannion

We are back with our monthly GoViral blog and this month, we are delving into the topic surrounding how businesses that are value-driven and have strong brand messaging are maximizing their brand loyalty. People are sick of being sold to and want to feel seen and heard. Most businesses continue to miss the mark, updating

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Into the Metaverse: Understanding Facebook and Instagram in the Age of Meta

AI & Emerging Tech Trends, Content Marketing, SEO & Organic Growth / GoViral Team

Social media is always evolving, and the arrival of Meta signals sweeping change and a fundamental restructuring for a very different future. As a digital marketer, what do you need to know? What Is the Metaverse? In October 2021 Mark Zuckerberg announced the consolidation of Facebook and related products—including Messenger, Instagram, and WhatsApp—into a new

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Keeping Up with Instagram Updates in 2021

Content Marketing, SEO & Organic Growth / GoViral Team

Instagram never stops surprising us. While the world is trying to stay positive through these challenging times, it is exciting to see how Instagram rapidly develops new features and functionalities to tackle main business issues and help users support their favourite brands. And now, more than ever, keeping up with what’s new on Instagram can

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